Menards x Block Tech 1000pcs

Project Type: Visual Design, 3D Rendering, Packaging & Print Advertising

Our partner retailer Menards approached RMS International with a request: develop a range of block-based building sets to bring new energy to their toy category. The project was assigned to my team, and alongside my lead, I took point on the creative development and visual execution.

Flat Artwork

Each packaging design combined photo manipulation with 3D rendered components to create high-impact box visuals. Using a combination of Blender and Stud.io, I rendered detailed models of the builds and figures, allowing full control over lighting, materials, and composition. These renders were then composited with heavily edited background imagery and layered with custom effects — including lighting passes, motion elements, and atmospheric overlays — in Photoshop to deliver a cinematic, shelf-ready result. 

Image Processing

Preprocessed Imagery

Postprocessed Imagery

Client Response & Print Advertising

Following our initial presentation, Menards responded enthusiastically to the 1000-piece builds. They specifically requested additional creative assets for print advertising. I was tasked with developing these visuals — extending my earlier work by compositing the 3D builds into rich, lifestyle-driven scenes. This included sourcing and editing stock photography to create believable moments of children interacting with the toys, elevating the overall appeal for in-store and promotional materials.