Code-X - Pilot Mech Builds

Project Type: Packaging Design, 3D Renders

Code-X is a series of action figure builds worked on FB, marking my first project as team lead. During the time working on Code-X, I was able to develop not only the packaging, but also the builds themselves and the direction of the range itself. Starting with a simple set of figures and action builds to gage interests, each build will be accompanied by collectable trading cards to incentivize collectability.

AI Concepts

During this phase, I worked with my purchasing team to generate AI builds that met the criteria laid out by Five Below’s team. Upon generating, my purchasing team and myself worked to achieve an optimal price-point and build that made both parties happy, while maintaining the original feeling of the builds. 

Figure Design

Once direction was locked in, it was time to begin working on unique figure designs that I could the use as UV wraps in Blender to create our 3D model for rendering. 

3D Renders

After work-shopping builds with factory and finishing the figures, the next link in the chain was to put it all together in some action packed renders. The goal when rendering is to capture in a well lit studio with unique and memorable silhouette's that will stand out on shelf and be instantly recognizable to end consumers. 

Packaging

Once renders were set, the real challenge was creating a memorable brand that would stand out on shelves. When designing, I fused a combination of tech elements with a simple layout to allow the builds to consume the majority of the packaging. The goal was to create a nearly comic books style that when displayed together on shelves could resemble a line of collectable figures. 

Trading Cards

The last step in the process was creating a trading card for each build. This was meant as a way to incentivize collectability  and strengthen the range, eventually planning on offerings like single figure packs and multi packs that can feature team up cards and the ability to introduce blind mechanics in the way of full art secret rare cards, similar to brands like Pokemon and One Piece.