Little Guys

Project Type: Brand Creation, Toy Design, Packaging

Little Guys is a passion project that grew out of a newfound interest in toy design and packaging. After gaining experience in the toy industry, I wanted to create something personal that let me experiment creatively. I developed everything from the figures themselves to the brand identity and packaging system.

Brand Language

The visual identity was built in Illustrator, starting with a bold, expressive logo and a bright, playful color palette. To push the collectible feel, I incorporated halftone textures and a full set of custom icons that function like tiny mascots. These elements give the brand its energy and help communicate personality at every scale.

Icon Sheet

Icon Pattern

Illustations & Applied Branding

3D Render

 The figure was fully modeled and rendered in Blender. Learning 3D modeling specifically for this project allowed me to bring the Little Guys concept to life in a new way. Starting from basic sketches, I built the form, added materials, and created animation-ready models to showcase the figure with added personality.

Packaging

Once the brand and figures were locked in, I brought the project into packaging design. I laid out retail-ready dielines and placed final renders onto pack panels, building out the front, back, and side views. Patterns, icons, and character art were integrated across each panel to create visual consistency and shelf impact.

Bringing it Home

To wrap the project, I assembled a presenter page that showcases the brand, packaging, and figure designs together. It serves as a compact pitch for what a launch-ready collectible figure line could look like, fully built from concept to execution.